Announce the introduction of Royole’s second flexible smartphone to the world.
Support the Chinese video launch event with global press and influencer outreach and attendance.
Our Approach
Work closely with Royole’s Chinese marketing and Global PR teams to coordinate press and social media content and distribution timeline that works for a global audience.
Share links to the video conference ahead of time to secure inclusion on leading tech YouTube channels such as CNET with the aim of significantly increasing viewers of the conference outside of China.
Set up interviews with leading global media outlets ahead of the launch event to build interest.
Introduce the Royole CEO and founder to the media before the video event.
Results
An incredible 425 individual pieces of press coverage in just over one week with headlines such as „Samsung and Huawei Beaten By Serious New Rival from Royole.” in Forbes.
13k views of global launch event on Royole YouTube and 20k views on CNET YouTube
