Create and execute a comms strategy for PUBG taking over responsibility for all strategic and day to day PR activities in GSA region.
Elevate PUBGs (PUBG game and esports activities) position within the media and consumer landscape.
Our Approach
Create and implement different strategies and activities including media relations, press release distribution, storytelling pitches, influencer relations, key sampling, event support, media monitoring and agenda brainstorming.
Extensive PR support for launches and regular game updates (e.g. PUBG Season 4 launch).
Reinforcement of company’s position within gaming and tech media.
Results
Generated more than 200 Clippings (news, reviews, interviews and features) in the first two and a half months in top tier gaming and general interest media such as Gamestar, Sueddeustche Zeitung, Sport1, Computer Bild,ARD Sportschau, PC Games (Hardware), Eurogamer, Computer Bild and Computerbase.
Interviews with top tier media such as 4Players, Eurogamer, Sport1, Gamereactor.
