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Snoo European Launch
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Snoo European Launch

The Brief

To bring SNOO, the world’s smartest and safest baby bassinet, to launch in the UK, France & Germany. ​

Educate target media in these markets on the company Happiest Baby and SNOO, an already successful product in ​the US.

Overcome pushback from press on price point, tech for babies and pushing a US representative & ​spokesperson.

Secure positive social, influencer & media coverage.​
 

Our Approach

Through 1:1 interviews with press and CEO, Dr. Harvey Karp, brief media on the ​company mission and provide product demos.

Place samples with influencers which allows them to share ​their own positive messaging about the benefits of the SNOO.​

Results

A heavy weight European campaign with extensive top tier coverage in UK, France & Germany.
 ​
Press events & media interviews secured product reviews &  thought leadership pieces with Dr Harvey Karp in national, lifestyle, tech, business media​ and broadcast media.​

High profile celebrity & Influencer endorsements​ including Beyonce and Gwyneth Paltrow.

Social media activations. ​


Clienthappiest Baby / SnooServicesIntegrated compaigns: PR, Social & InfluencerShare

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Ranieri Agency UK
Westgate House
9 Holborn
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EC1N 2LL
+ 44 (0)207 148 1606
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Ranieri Agency France
101, rue de Prony
75017 Paris
+33 (0) 1 40 54 99 09
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Ranieri Agency Germany
Steinstr. 129
47798 Krefeld
+49 (0) 2151 38 74 880
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Ranieri Agency Germany
Kaflerstraße 10,
81241 Munich
+49 (0) 2151 38 74 880
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