Olympus is a leading manufacturer of camera and voice recorders. However, 80% of business is derived from medical and microscope markets.
Olympus wanted to raise awareness and showcase this part of the business through a stand-out ‘touch & try’ corporate event in Paris involving all Olympus touch points; science, medical and photo.
The spectacular ‘Perspective Playground’ event took place in “Le Palais de Tokyo” where visitors were invited to pick-up Olympus cameras and take photos as they explored the exhibition floors, admired art installations and participated in a number of diverse workshops.
Our Approach
Organise a high-profile launch party to raise awareness of this unique exhibition to generate maximum coverage ahead of the opening.
Secure attendance of key press and also influencers to work on targeted content.
Establish the exhibition as a must-see attraction in Paris and maintain the buzz and coverage throughout its duration.
Distribute press releases and media alerts to communicate the event, the Olympus divisions, the exhibitions and artists.
Results
687 event attendees, including 113 journalists, 15 celebrities, 75 influencers.
120 articles in TV, radio, online and print publications.
