Olympus is a leading manufacturer of camera and voice recorders. However, 80% of business is derivedfrom medical and microscope markets. Olympus wanted to raise awareness and showcase this part of the business through a stand-out ‘touch & try’ corporate event in Paris involving all Olympus touch points; science, medical and photo. The spectacular ‘Perspective Playground’ event took place in “Le Palais de Tokyo” where visitors were invited to pick-up Olympus cameras and take photos as they explored the exhibition floors, admired art installations and participated in a number of diverse workshops.
Our Approach
A high-profile launch party was organised to raise awareness of this unique exhibition to generate maximum coverage ahead of the opening. Secure attendance of key press and also influencers to work on targeted content.Establish the exhibition as a must-see attraction in Paris and maintain the buzz and coverage throughout its duration. The agency distributed press releases / media alerts communicating the event, the Olympus divisions, the exhibitions and artists.
The brand also attended key running events in Paris (Paris half marathon, Paris marathon) creating further collaboration opportunities with influencers. Ranieri Agency managed two French social media accounts (Facebook & Instagram) and built an editorial content calendar for each, as well as running several campaigns across recruitment, engagement and sponsorship of an event
Results
687 event attendees including 113 journalists, 15 celebrities, 75 influencers
120 articles in TV, radio, online and print publications
7 media partnerships
14 interviews
104 130 172 online unique viewers
5 214 000 TV and radio audience
