For Aqipa, we look after the premium audio brand TEAC. An important highlight event in the TEAC and all vinyl lovers is the Record Store Day. In 2020. lockdown and social distancing rules meant the end for all live events – also for the #RecordStoreDay2020. We took things digital.
Our Approach
Along with eight influencers, three record stores, the TEAC brand and the big consumer electronics online shop, Eleonto, we created a purely digital community event instead. The original Record Store Day was honoured again and the participating record stores received the well-deserved attention and a welcome support in difficult times. Watch the video here https://youtu.be/HxeNnRmcE3A.
Results
– 75 Insta stories and posts with almost 300.000 views
– 6.000 reactions and an engagement up to 8.7 %
– Authentic, high credibility factor, fun and above all very individual content
– 100 % non paid cooperation with brand lovers
– Increased online sales at eleonto
ClientAquipa / TeacServicesDigital Event, PR, Influencer & Social MediaShare
