Push awareness of AfterShokz’s next generation open ear bone conduction headphones into the community of active, sports-engaged people across UK, France and German markets.
Our Approach
ACT AS A CHALLENGER BRAND:
The international HUB team created multi-market connected ideas, trends and approaches with societal change at its heart, such as ‘Plogging’ for environmentally conscious runners.
The plogging charity runs to collect garbage in collaboration with one of the most popular online running communities – UK Run Chat.
The PR HUB team created monthly story alerts with tips, seasonal hooks and research.
Results
Thousands of direct engagements on owned and earned social channels.
PR coverage and awards in lifestyle and sports press within all markets.
