Be the trusted, creative single point of contact for HARMAN EMEA, coordinating product announcements, launches, large events, festivals, and influencer and reviews campaigns with agencies covering fifteen different EMEA markets, ensuring KPIs and deadlines are hit.
Our Approach
Created and managed Central EMEA HUB resource site and measurement dashboard, market-specific WIPs and quarterly planning & weekly, monthly and quarterly reporting structure to minimise emails and calls, allowing HARMAN PR team to check status at any time. Set up EMEA PR newsroom to aid translation, approval and distribution of press releases. Produced toolkits for centrally funded, locally managed events.
For key products, hosted brainstorms and creative planning sessions with the other agencies ensuring EMEA approach would be effective in each market.
Results
Successful regular EMEA product launches, reviews and influencer campaigns
Impressive increase in media coverage each yeah with year-on-year growth of +30% for 2019-2020
Coordination and management of global product launch events including ‘Virtual IFA 2020’ with over 400 journalists attending, 300 pieces of media coverage and 900 million impressions
