Gibson Innovation came to us to position its Philips, Fidelio and Onkyo brands as high quality audio products and build media coverage within tech, national, consumer and audio specialist media.
Our Approach
Capitalise upon our extensive knowledge and strong relationships within the consumer tech and audio space to ensure that Gibson Innovations’ licensed products are front of mind.
Daily communication with the media, press tours and desk drops to support major product launches.
Extensive monthly reviews programme to generate traction within sector audiences.
Results
Over 50 pieces of coverage per month.
16 product samples placed per month.
Coverage spikes that coincide with key selling periods such as Christmas gift guides.
46 five star reviews and 38 pieces of national coverage in one year alone.
Verticals and influencer campaigns implemented to support tech and audio PR campaigns.
ClientPhilips, Fidelio & OnkyoServicesPress Office & Media RelationsShare
