Establish a credible and sustainable brand positioning that creates differentiation and raises awareness amongst children, parents and schools. Re-align the marketing & communications strategy, establishing a solid education proposition and credentials.
Our Approach
A thorough brand audit was undertaken to determine the brand’s strengths and core messaging for its target audiences. A fully integrated creative communications strategy and activations across PR, social, influencer and content production. Source credible partnerships and deliver stand out campaign initiatives. Secure top tier education PR.
Results
Brand: full re-positioning & awareness campaign
PR: seasonal hooks & thought leadership pieces in top tier titles & educaton press
Corporate Communications: COVID-19 & BLM
Content: video production
Social & Influencer: full activation program
Partnerships: Cocoa Girl/Cocoa Boy
ClientKidZania LondonServicesBrand Strategy, PR, Social & InfluencerShare
