The communications agency continues its growth and expansion with further additions to the senior team in Germany / Expansion of gaming and e-sports expertise


Ranieri Agency is expanding its German team. Lisa Schwarz has joined the German-based European gaming division Ranieri Gaming, part of the German Ranieri Agency, as Senior Account Manager.  In addition to active customer support, she will help drive new customer business in the gaming sector. She reports to Georg Reckenthäler, Deputy CEO of the agency group in Krefeld. Ranieri, an internationally oriented communications agency, offers its clients comprehensive content development across PR, editorial, social media, influencer relations, as well as moving image and graphics production.

Mit der Neuanstellung von Lisa Schwarz festigt Ranieri seine PR- und Social Media-Expertise sowie das strategische Know-How besonders im Spielemarkt. Dank Lisas langjährigen Erfahrung im E-Sport-Markt verstärkt Ranieri das Engagement in diesem für viele Lifestyle- und Tech-Marken so relevante Bereich in Deutschland. Ranieri-typisch liegt der Fokus dabei auf ganzheitlicher, integrierter, international skalierbarer und digitaler Kommunikation.

With the new hire of Lisa Schwarz, Ranieri consolidates its PR and social media expertise as well as strategic know-how, especially in the gaming market. Thanks to Lisa’s many years of experience in the e-sports market, Ranieri is strengthening its commitment in this area in Germany, which specifically relevant for many lifestyle and tech brands. As is typical for Ranieri, the focus is on holistic, integrated, internationally scalable and digital communication.

Lisa Schwarz brings more than 8 years of experience in the games and e-sports industry, thus many years of experience on both the agency and corporate side. Her milestones include overseeing the PlayStation Pro and PlayStation VR console launches, as well as numerous well-known products such as Horizon Zero Dawn, God of War, Marvel’s Spider-Man, or the Pro Evolution Soccer and Bomberman soccer simulation series in the GSA space. In 2019, she moved into the e-sports sector at ESL. There, Lisa Schwarz held the position of Global PR & Communications Manager B2B, focusing on partner communications with brands such as DHL, Mercedes-Benz and SAP. Most recently, she managed product PR, as well as corporate PR and first party relations for the German games manufacturer Kalypso Media.

Lisa Schwarz comments, „I am very excited to now be on board with Ranieri and really appreciate the trust and great support the management has given me. I am excited to bring my expertise to an international client field in dynamic industry sectors. Creating creative campaigns for different key accounts as well as successfully implementing them in a global agency is exactly the challenge I was looking for.“

„Lisa brings with her such an immense amount of valuable experience in both key account management and HR and team development, as well as new client business,“ comments Georg Reckenthäler, Deputy CEO Ranieri Agency and founder of the German subsidiary. „Her many years of experience in developing communication strategies and creating customized content, especially for companies in the gaming and e-sports sectors, are an ideal fit for Ranieri’s strategic direction. “